IMD Auctions

Privacy Policy

Last updated: December 2024

1. Introduction

IMD Auctions ("IMD Auctions," "we," "us," or "our") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our platform, or engage with our services.

IMD Auctions is a division of Source 360 Media, LLC, and operates as an industrial machinery auction and marketplace platform connecting buyers, sellers, auction companies, and service providers in the industrial equipment industry.

By accessing or using our Platform, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies and practices, please do not use our Platform.

2. Information We Collect

Information You Provide Directly

  • Account Information: Name, email address, phone number, company name, job title, and password when you create an account
  • Company Profile Data: Business address, company description, service areas, social media links, and logo
  • Listing Information: Auction details, machinery specifications, images, pricing, and location data
  • Communications: Messages sent through our platform, contact form submissions, and customer support inquiries
  • Payment Information: Billing address and payment details processed through our secure payment processor

Information Collected Automatically

  • Device Information: IP address, browser type, operating system, device identifiers
  • Usage Data: Pages visited, time spent on pages, click patterns, search queries
  • Location Data: General geographic location based on IP address
  • Referral Data: How you arrived at our Platform (search engine, direct link, referral)

Information from Third Parties

  • Auction Data Imports: When you import listings from third-party auction platforms
  • Payment Processors: Transaction confirmations and payment status from Stripe
  • Analytics Providers: Aggregated usage statistics and performance metrics

3. How We Use Information

Platform Operations

  • Create and manage your account
  • Process and display your auction and machinery listings
  • Facilitate communications between buyers and sellers
  • Process payments and manage subscriptions
  • Provide customer support and respond to inquiries

Analytics & Improvement

  • Generate listing performance reports for company dashboards
  • Track page views, engagement metrics, and user behavior
  • Analyze platform usage to improve features and user experience
  • Identify and fix technical issues

Communications

  • Send transactional emails (account confirmations, listing updates)
  • Deliver newsletters and marketing communications (with your consent)
  • Notify you of platform updates, policy changes, or security alerts

Security & Compliance

  • Detect and prevent fraud, spam, and abuse
  • Enforce our Terms and Conditions
  • Comply with legal obligations and respond to lawful requests

4. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience, analyze usage, and deliver personalized content. Here's how we use different types of cookies:

Essential Cookies

Required for basic platform functionality. These cookies enable core features like user authentication, session management, and security. They cannot be disabled.

Functional Cookies

Remember your preferences, such as language settings, display options, and recently viewed listings. These enhance your experience but are not strictly necessary.

Analytics Cookies

Help us understand how visitors interact with our Platform. We collect data on page views, session duration, bounce rates, and navigation paths to improve our services.

Marketing Cookies

Used to deliver relevant advertisements and track the effectiveness of our marketing campaigns. These may be set by our advertising partners.

You can manage your cookie preferences through your browser settings. Note that disabling certain cookies may affect Platform functionality.

5. Analytics & Performance Tracking

We collect and process analytics data to provide valuable insights to our users and improve our Platform:

Listing Analytics

  • Page views for individual auctions and machinery listings
  • Unique visitor counts and session data
  • Time spent viewing listings
  • Geographic distribution of viewers
  • Referral sources (how users found your listing)

Company Dashboard Analytics

Company account holders have access to a dashboard displaying aggregated performance metrics for their listings, including total views, engagement trends, and comparative performance data.

Platform-Wide Analytics

We analyze aggregate, anonymized data across the Platform to identify trends, popular categories, and usage patterns. This data helps us make informed decisions about feature development and content strategy.

6. Third-Party Services

We integrate with trusted third-party services to provide our Platform's functionality. Each provider has their own privacy policy governing how they handle your data:

Stripe (Payment Processing)

Handles all payment transactions securely. We do not store your full credit card information on our servers.

Google Workspace (Email)

Powers our transactional and support email communications.

ReachMail (Newsletter Marketing)

Manages our email newsletter distribution and subscriber lists.

AI Services (Content Enhancement)

We may use AI-powered services to help enhance listing descriptions, categorize equipment, and improve search functionality. Listing data may be processed by these services.

Third-Party Auction Platforms

When you import listings from external auction platforms (e.g., BidSpotter, BrightStar), we access publicly available listing data through their APIs.

7. Data Sharing & Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

  • With Your Consent: When you explicitly authorize us to share your information
  • Service Providers: With vendors who assist in operating our Platform (hosting, payment processing, email delivery)
  • Business Transfers: In connection with a merger, acquisition, or sale of assets
  • Legal Requirements: To comply with applicable laws, regulations, or legal processes
  • Protection of Rights: To protect the rights, property, or safety of IMD Auctions, our users, or others
  • Public Listings: Information you include in public listings (auction details, machinery specifications, company profiles) is visible to all Platform users

8. Data Retention

We retain your information for as long as necessary to provide our services and fulfill the purposes described in this Privacy Policy:

  • Account Data: Retained while your account is active and for a reasonable period afterward
  • Listing Data: Retained for historical reference and analytics; expired listings may be archived
  • Transaction Records: Retained as required for accounting, tax, and legal compliance purposes
  • Analytics Data: Aggregated analytics may be retained indefinitely
  • Communication Records: Retained for customer service and dispute resolution purposes

9. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

  • Encryption of data in transit (HTTPS/TLS)
  • Secure password hashing
  • Regular security assessments and updates
  • Access controls and authentication requirements
  • Secure hosting infrastructure

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

10. Your Rights & Choices

Depending on your location, you may have certain rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information (subject to legal retention requirements)
  • Portability: Request your data in a portable format
  • Opt-Out: Unsubscribe from marketing communications at any time
  • Cookie Preferences: Manage cookie settings through your browser

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

11. Children's Privacy

Our Platform is not intended for children under 18 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately, and we will take steps to delete such information.

12. International Users

IMD Auctions is based in the United States. If you access our Platform from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located. By using our Platform, you consent to the transfer of your information to the United States.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by posting the updated policy on this page with a new "Last Updated" date. We encourage you to review this Privacy Policy periodically.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

IMD Auctions

A division of Source 360 Media, LLC

3590-B Hwy 31 South, Suite 233, Pelham, AL 35124

(785) 366-0810

lisa@imdauctions.com

Contact Form

IMD Auctions

3590-B Hwy 31 South, Suite 233, Pelham, AL 35124
(785) 366-0810